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Denmark - Market Entry and Business Opportunities

April 01, 2024 | Corporate & Commercial Law

Seek opportunities in Denmark’s dynamic market. Navigate regulatory landscapes and cultural diversity for successful business expansion. Tailor your strategy, build local partnerships, and commit to excellence for long-term growth.

Denmark, with its capital Copenhagen, is situated in Northern Europe and spans an area of approximately 42,943 square kilometres, encompassing the Faroe Islands and Greenland. The nation, predominantly inhabited by ethnic Danes, also hosts smaller ethnic communities such as Greenlanders, Faroese, and immigrants. Danish serves as the official language, while minority languages like German, English, and Faroese are spoken as well. With a population estimated at around 5.9 million in 2022, Denmark experiences modest population growth, approximately 0.2% in 2021. Known for its flat terrain, extensive coastline, and myriad islands, Denmark shares borders with Germany to the south and is linked to Sweden via a bridge-tunnel. The country operates with the Danish Krone (DKK) as its currency.

Economic Overview


The projected economic outlook for Denmark suggests a deceleration in GDP growth to 1.2% in 2024, rebounding to 1.5% in 2025. Despite a surge in the pharmaceutical sector, overall growth is expected to moderate, with exports potentially losing momentum despite improved foreign demand. Financial constraints and subdued economic prospects may limit investment levels, while nominal wage growth is anticipated to strengthen, supporting consumption and keeping core inflation above 2% through 2025. Rising unemployment is foreseen as businesses adapt to higher labour costs and subdued demand. Key risks include housing market corrections and inflationary pressures from labour market dynamics, prompting the central bank to maintain a high-interest rate to uphold the currency peg. Fiscal policy is expected to remain neutral, with suggestions for restraint in public spending if inflation persists relative to the euro area, while prioritizing investments in health, education, and energy infrastructure. Despite a robust first quarter, GDP growth slowed considerably in 2023, reflecting weakened foreign and domestic demand, reduced private investment, and moderate increases in unemployment, although recent housing market recovery and intensified wage growth persist.

Bilateral Relations between India-Denmark


India and Denmark have established robust bilateral institutional mechanisms to facilitate cooperation across various sectors. Key platforms include the Joint Commission Meeting at the level of Foreign Ministers and the Foreign Office Consultations at the Secretary level, which provide comprehensive frameworks for discussing mutual interests. Additionally, the two countries have instituted 11 Joint Working Groups covering diverse areas, with numerous meetings convened since 2018. High-level visits, including Danish Prime Minister Frederiksen's State Visit to India in October 2021 and visits by Indian External Affairs Minister Dr. S. Jaishankar, have further strengthened ties. The launch of the "Green Strategic Partnership" during these exchanges underscores the commitment to collaboration, building upon previous initiatives such as the Virtual Summit in September 2020. Past exchanges have also seen reciprocal visits by Danish ministers, fostering dialogue and cooperation between the nations.

Taxation


The Danish tax system is designed to foster an attractive environment for businesses, offering a corporate tax rate of 22% and various incentives such as full deductions for patents and R&D expenses. Special schemes, including a reduced income tax rate of 27% for high-salaried expats, further enhance its appeal. Additionally, Denmark's corporate taxation rules provide advantages like access to the Danish welfare system for expats, absence of capital duty, and virtually unlimited loss carry forward, making it an appealing destination for business investment.

Financing Business in Denmark


Danish businesses have access to a diverse range of financing options to support their growth and development. Traditional bank loans offer competitive terms for working capital, expansion, and asset acquisition, while government grants and subsidies provide support for innovation and sustainability initiatives. Venture capital firms and private equity investors contribute equity financing for start-ups and high-growth companies, particularly in technology and healthcare sectors. Crowdfunding platforms enable businesses to raise capital from individual backers, while export financing solutions help mitigate risks associated with international trade. Additionally, business angels offer capital and expertise to early-stage ventures, fostering entrepreneurship and innovation in Denmark's business landscape.

Top 10 Companies in Denmark – 2022

Rank    Company    Industry    Revenue in 2022 (USD)
1 Maersk    Transportation    $ 51.06 B
2 Novo Nordisk Pharmaceuticals    $ 33.81 B
3 DSV Transportation    $ 21.95 B
4 Vestas Wind Systems Energy    $ 16.68 B
5 Carlsberg    Alcoholic Beverages $ 9.70 B
6 Ørsted    Energy    $ 9.36 B
7 Danske Bank Bank and Financial Services $ 8.22 B
8 Tryg    Insurance    $ 5.86 B
9 Pandora    Luxury Goods $ 4.10 B
10 Rockwool Manufacturing    $ 3.92 B


Business Clusters in Denmark


  • Copenhagen Tech Cluster: Copenhagen hosts a dynamic tech ecosystem, spanning IT, software development, fintech, biotech, and clean technology, fostering innovation and entrepreneurship.
  • Medicon Valley: Located in Greater Copenhagen, Medicon Valley is a prominent life science cluster, uniting pharmaceutical firms, biotech start-ups, and research institutions to drive advancements in biotechnology and medical technology.
  • Danish Maritime Cluster: Denmark's maritime industry thrives around ports like Copenhagen, Aarhus, and Esbjerg, promoting collaboration and innovation in shipbuilding, maritime technology, and offshore energy.
  • Agro Food Cluster: Denmark's agricultural and food sector is bolstered by the Agro Food Cluster, fostering innovation in agriculture, food processing, and sustainable food production, particularly in regions like Aarhus and Odense.
  • Energy Cluster Denmark: Denmark's leadership in renewable energy, especially wind power, is supported by the Energy Cluster Denmark, facilitating collaboration in renewable energy technologies, energy efficiency, and smart grid solutions.
  • Copenhagen Fashion Cluster: Copenhagen is emerging as a fashion hub, with the Copenhagen Fashion Cluster driving creativity, sustainability, and entrepreneurship in the fashion industry, focusing on sustainable practices and digital innovation.
  • Danish Design Cluster: Renowned for design excellence, Denmark's Danish Design Cluster promotes collaboration and innovation in furniture, architecture, and industrial design, emphasizing sustainable practices and user-centric innovation.

Starting a Business in Denmark


  • Selecting the Legal Entity
  • Company Registration
  • Registration with Danish Tax Authority
  • Submission of Articles of Association
  • Issuance of Employment Contracts
  • Obtaining Permits
  • Hiring and Transferring Employees
 To know more about our services and how we can help you in Denmark – CLICK HERE

Best Locations to Set-Up Business in Denmark


  • Copenhagen: Denmark's capital offers a vibrant business scene with multinational corporations and start-ups across various industries, benefitting from a skilled workforce and excellent infrastructure.
  • Aarhus: Denmark's second-largest city, Aarhus, boasts a strong knowledge economy supported by leading universities and modern infrastructure, making it ideal for businesses targeting the Scandinavian market.
  • Odense: Known for innovation and technology, Odense is a hub for robotics, automation, and renewable energy, providing a supportive ecosystem for start-ups and small businesses.
  • Aalborg: Aalborg in northern Jutland offers competitive operating costs and skilled labour, particularly attractive for businesses in manufacturing, energy, and maritime sectors.
  • Esbjerg: Positioned on the west coast, Esbjerg is a key hub for offshore energy industries, offering specialized facilities and strategic access to international trade routes.
  • Roskilde: Close to Copenhagen, Roskilde provides urban amenities and a lower cost of living, making it appealing for start-ups and small businesses.
  • Horsens: Growing city in eastern Jutland with strategic transportation links, suitable for businesses in logistics, manufacturing, and trade.
  • Vejle: Southern Jutland city known for retail, commerce, and services, offering a skilled workforce and high quality of life.
  • Frederiksberg: Central location enclave within Copenhagen known for affluent population and opportunities in retail, hospitality, and professional services.
  • Herning: Central Jutland industrial hub known for textile and fashion industries, fostering entrepreneurship and modern business facilities.

Visa and Immigration


  • Business Visa: Allows for short-term business activities like meetings or conferences, valid for a few days to a few months, but does not permit long-term employment or business establishment.
  • Work Visa: Required for individuals intending to work in Denmark for over 90 days, necessitating employment with a Danish company or proof of business establishment, with specific job-related documentation needed.
  • Investor Visa: Tailored for significant capital investors in Danish businesses or start-ups, allowing active participation in management, requiring proof of funds and potential economic benefits.
  • Entrepreneur Visa: For individuals launching their own business in Denmark, requiring a detailed business plan including market analysis and financial projections, enabling residence during business establishment and management.
  • Sponsorship Visa: Obtained through sponsorship from a Danish entity, allowing work or specific business activities under the sponsorship, suitable for short-term projects or collaborative ventures.
In conclusion, Denmark offers lucrative opportunities for businesses aiming to penetrate the Northern European market. Its stable economy, educated workforce, and favourable business environment make it an attractive destination for foreign investment. With a robust digital infrastructure, emphasis on sustainability, and efficient logistics networks, Denmark facilitates seamless business operations and market expansion. However, businesses must navigate regulatory compliance diligently, including advertising, tax, and consumer protection laws. Strategic planning, market research, and adherence to regulations are crucial for success in Denmark's dynamic market.


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